Hobbs Brook Real Estate Highlights LISA Services on Accruent's "Beyond Built" Podcast: Rethinking Tenant Engagement in a Hybrid Era

Innovative real estate leaders like Hobbs Brook understand that thriving properties are about more than just square footage. They focus on creating vibrant workplaces and connected communities.

The Role of Wellness in Real Estate

With LISA’s on-site beauty and wellness services, you can:

• Set your properties apart

• Boost tenant satisfaction

• Turn buildings into destinations

  
  

Faron Brazis, Tenant Engagement Lead at Hobbs Brook Real Estate, shares her insights:

“We’ve seen tremendous turnout for our wellness-focused events—things like massages, quick haircuts, or manicures. These are services people usually set aside a weekend for, but we bring them right to campus. On days with these wellness events, foot traffic increases by more than 50%. Even the weeks that include them see higher overall engagement.”

Transforming Tenant Engagement

Faron also explains how workplace analytics and data-driven strategies are transforming real estate decisions and tenant engagement. By optimizing building operations, amenities, and events, she ensures that spaces are used efficiently and meet tenant needs.

The Importance of Community

Hobbs Brook Real Estate is a leader in commercial real estate, with a portfolio of forward-thinking, sustainable properties across the United States. Since 1952, the company has acquired, developed, and managed properties, serving as a valued partner to a variety of stakeholders.

Enhancing Tenant Experience

Ready to boost tenant engagement and satisfaction? Explore how LISA’s services can make a difference for your property. Be sure to check out the full podcast episode for additional inspiration.

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